When writing a paper, we’re taught to make use of headings to give our text structure. We start with a Heading 1 for the paper’s title and add subsequent headings as we move on to subtopics.

This same principle applies to websites, both to increase the readability for visitors and to help search engines better understand the content.

Adding a heading

To structure your text, you can use Heading 1 to Heading 6—and everything in between.

Website copy starts with H1. It’s that big, bold title that immediately catches the reader’s eye (and one of the first things website crawlers come across). From an SEO perspective, it’s good practice when the H1 contains your website’s most relevant keyword(s).

Each page contains one top-level header (H1), followed by H2. You can use H2 as many times as you need, and then organize all content that’s below this subheading with H3, H4, and so on.

Most web pages use H3 as their smallest heading, simply because texts are not more detailed than that. For blogs, you might want to use H4-H6 headings.


Select the heading and head over to the Design tab. For the styling, you’ll mostly use the Typography section. Here you can change the font, font size, weight, color, spacing, alignment and more.

Click the More options button to:

  • Further style text (Italic, Bold etc.)

  • Transform text (all UPPERCASE, lowercase or Capitalize)

  • Set the break (normal, words, all, truncate)

If you want to style all your headings at once, you can make these changes on the Body level. These changes will then apply to all the text on your page unless the block has its own separate settings.